• Automate Education Series About Product Functionality
• Handwrite Personal Notes for Every First Order
• Provide Incentives for High-Value First Purchases
• Offer Exclusive Post Purchase Design Consultations
• Transform Support Data Into Tailored Follow-Ups
• Send Proactive Reminders Before Seasonal Pest Activity
• Convert OTA Guests Into Direct Website Bookers
• Share Manufacturing Stories to Build Transparency

Our team implemented a post-purchase education series which began sending content to new customers right after their initial purchase. The CX and retention teams collaborated to create an automated email sequence which delivered product information alongside general education about vaginal microbiome health. The email sequence about probiotics provided customers with information about probiotic colonization and gut-lactobacilli balance support, and initial product experience expectations during weeks one through four.

The automation platform Klaviyo worked together with Adjust to track customer behavior leading to repeat purchases. The education program led to a 23% increase in customer return rates during the first 60 days for those who received it compared to customers who did not receive it. The product expectations become clearer to women when they understand both product functions and time requirements for results, which leads them to maintain their subscription.

Most brands try to automate connection; we decided to make it human again. As a fitness e-commerce start-up selling gym gear and weight-lifting belts, we handwrote a note for every first-time customer who ordered. Each note thanked them by name and carried our brand tone of hard work and authenticity. It was slow, but that was the point—no big player could compete on that level of personal touch. Within months, we started getting messages from customers saying how much they valued it, and data showed a lift in repeat purchases from those who received the notes. It proved that small, human gestures can build stronger loyalty than any automated flow.

To increase repeat purchases, we launched a special offer for customers who spent a certain amount on their first purchase. This offer, which included free shipping and a discount on their next order, was targeted at customers who were likely to make another purchase. The marketing and customer service teams worked together to execute this initiative smoothly. As a result, customer loyalty increased and repeat purchases saw a noticeable rise.

The initiative encouraged more customers to return and helped strengthen the brand's relationship with its customers. By offering these incentives, we created a positive experience that motivated customers to make further purchases. The team tracked the effectiveness of the offer, ensuring that it met its goals. This approach has proven successful in building long-term customer engagement and satisfaction.

We have established an exclusive Post Purchase Consultation service for first-time buyers. This service is designed for first-time buyers to access within one month of their purchase. They can book a one-on-one consultation with one of our design experts to address any questions or additional requirements regarding their cabinetry or closet solutions. We wanted to add value to our customers while building trust and ensuring they were satisfied with their purchase and their relationship with LINQ Kitchen. Our customer service department implemented this program using our existing scheduling tools to simplify the booking process and follow up with our clients.

We have seen an approximate 40% increase in follow-up purchases from the buyers who participated in the post-purchase consultations. Buyers can receive personal attention and direction, which not only reinforces their initial investment in our products but also provides opportunities to complete future projects.

One tactic that worked well was helping a retail client turn their support touchpoints in Zendesk into personalized post-purchase follow-ups. Instead of sending generic emails, we used their ticket data to trigger messages tailored to what customers had asked or bought. It ran for three months and lifted repeat purchase rates by a noticeable margin. The strength of the approach was that it felt relevant rather than automated.

We've converted first-time customers into lifelong clients because we've introduced them to our Seasonal Defense Plan after serving them. Two weeks after completion of our treatment service, we send them a thank you note informing them that two weeks into another season, pests will become more active. We personalize our note with items we discussed during our first visit. As a result, we've observed a 30% increase in our return clients. The moral of this story? Customers will return to those who see them coming before crunch time occurs. In our industry, proactivity isn't genius; it's the mantra for developing loyal clients.

We all love getting those bookings from VRBO and Airbnb. They're essential, especially when you're building up a branded mini-resort like our Stingray Villa here in Cozumel. You have to be where the eyeballs are to start. But let's be real, those OTA fees are significant. That huge commission should be staying here to make the guest experience even better. So, we view OTAs as a high-cost lead-generation tool, not our permanent booking home.

The moment a guest checks into Stingray Villa, we deliver the good news. We don't hide it or make them search for the info. We say, "Hey, we're glad you found us through Airbnb, but next time you book, you can save a whopping 30% if you just book directly through our Stingray Villa website." We literally tell them the math. They save a ton, and we get to keep their information for use in our email marketing. That's the key to turning a one-time OTA customer into a long-term direct booker.

We started following up each order with a "how it's made" story about the product's materials and manufacturing process. It built transparency and connection, turning curiosity into loyalty. Within a few months, repeat purchase rates rose significantly, which proves that trust converts better than discounts.