Top Voices
Meet the trailblazers of digital marketing, PR, and growth.
Read interviews and wisdom from creators and global thought leaders.
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Unilever's Keith Weed on Purpose-Driven Brand Positioning Lessons from Dove and Axe.
While Dove focuses on promoting self-esteem and real beauty, Axe uses humor and confidence-building to appeal to young men, showcasing how different brand purposes can effectively engage diverse consumer segments globally.
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The Late Clayton Christensen On The Fundamentals of Disruptive Innovations.
Clayton Christensen explains that real economic prosperity is driven by bottom-up disruption, not top-down policy.
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Vernon Hill on How to Create a Growth Company in a No-Growth World.
Vernon Hill's talk at London Business School highlights how to create a growth company in a no-growth world by focusing on exceptional customer service, building a passionate fan base, and executing a unique business model.
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Lynda Kate Smith: If I Build It, Will They Come? Understanding Product-Market Fit.
Lynda Kate Smith, a seasoned marketing expert with over 25 years of experience, discusses the crucial concept of product-market fit, emphasizing its importance in determining a product’s success.
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Jim Donovan on Managing Client Relationships as an Investment Banker, Lawyer or Consultant.
Jim Donovan, Vice Chairman of Global Client Coverage at Goldman Sachs, shares valuable insights on managing client relationships in his video Managing Client Relationships as an Investment Banker, Lawyer, or Consultant.
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Michael Skok on Designing a Customer Centric Business Model.
Skok’s framework provides a roadmap for businesses to thrive by continually iterating based on customer feedback, and by embracing a customer-first mindset, companies can build stronger relationships and foster growth.
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Observer Effect in Marketing: Public Scrutiny vs. Campaign Effectiveness
Understand the delicate balance between transparency and campaign success in the spotlight.
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Dara Treseder on Hypernormalization in PR
Dara Treseder explores truth and deception in today’s PR landscape.